As the only woman to win the iconic song contest twice, with Euphoria in 2012 and Tattoo in 2023, Loreen is acutely aware of Eurovision's platform as a "beautiful loving space where people gather around sounds and images". Loreen has more than 2 billion streams to her name. Her intoxicating electro pop gem Tattoo topped the charts in 10 countries including her native Sweden and peaked at number two in the UK.