den Atelier & BILproudly present

Rodriguez, the legendary singer-songwriter known only by his surname, is a self-taught guitarist. He began performing in bars and clubs around the city of Detroit in the 1960s, as the town suffered post-industrial urban decay, but went largely unnoticed back then... More than two decades later, Rodriguez was completely unaware that he had reached legendary folk-rock super stardom status in South Africa, where mistaken rumors circulated that he had perished. As it turns out, South African anti-Apartheid activists and musicians alike were inspired by his counterculture lyrics. In the late 1990s, South African fans finally sought him out, leading to the unanticipated renaissance of his music career. Their story is told in the 2012 Oscar award-winning documentary, Searching for Sugar Man, which has given Rodríguez a new measure of fame in the U.S. and his music from his two albums is now reaching audiences worldwide. Rodriguez has perhaps one of the most unique true stories of fleeting fame finally realized. He is enjoying the collective heartfelt dream of a musician, beating the odds and finding a place in music history. With a music career that has withstood the test of time; the story of Rodriguez is one of sweet success.

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